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The boycott led to some positive changes, including hiring civil rights experts and tightening controls on extremism in Facebook groups.ДЄdvertisers had strong words for Facebook then, calling the lack of care in its moderation approach вЂњ extremeвЂќ and saying the platform faced вЂњa time of reckoning.вЂќ They have been silent so far this time. Last year, more than 1,000 advertisers briefly cut their spending on Facebook to protest its failures to curtail hate speech and misinformation. ThereвЂ™s a precedent for marketers to express outrage. Zuckerberg began his prepared earnings remarks lamenting the impact of AppleвЂ™s iPhone privacy changes on FacebookвЂ™s ad business. Haugen appeared before British Parliament urging tighter tech regulation, Mr. On a day when at least a dozen stories critical of Facebook published and Ms. But Facebook is likely to listen to those who control the purse strings. Zuckerberg rarely heed the advice of their own researchers who have detailed solutions to the growing incidents of hate speech and political unrest on the site. Reporting indicates that Facebook and Mr. Why would Pfizer or Nike walk away? Facebook is where their buyers are, and itвЂ™s where Pfizer can ensure that drug marketing will be seen by 40-something rheumatoid arthritis sufferers. Haugen and the press are but bumps in the road. Until advertisers start paring back their spending on Facebook, Congress, Ms. And Facebook has little to fear from users, who continue to visit its sites in ever greater numbers. But itвЂ™s a safer bet that any comprehensive controls on Big Tech will descend into partisan squabbling. But through it all, its stock has proved resilient, and Congress has done, well, nothing.ДЇederal lawmakers profess to be motivated this time. Haugen is distributing materials to a consortium of some 17 outlets for what appears to be weeksвЂ™ worth of stories.) But the company has faced its share of sharp criticism before - remember the Cambridge Analytica scandal way back in 2018? - and congressional inquiries. The company has got enough cash on hand to buy back $50 billion worth of its stock thatвЂ™s nearly four times what it says itвЂ™s spent on safety.ДЇacebookвЂ™s public relations executives may be working overtime to contain an onslaught that seems without end. In FacebookвЂ™s third quarter, ad sales jumped 33 percent from the same period the year before, to $28.3 billion, helping push profits up 17 percent to $9.2 billion. If pure profit, rather than safety or the dissemination of correct information, is the companyвЂ™s goal, it is a roaring success.ДЄdvertisers are sticking by Mr. Why doesnвЂ™t this spiraling public relations crisis matter? Facebook simply hasnвЂ™t been compelled to change its behavior. The coverage - including documentation that Facebook largely neglected regions outside the United States that are more susceptible to real-world harm from social media posts, among other ills - presents a chilling portrait of a company willing to let its website be overrun by hateful rhetoric, dangerous misinformation and propaganda in pursuit of the almighty buck.ДЇacebook, of course, denies this, noting an investment of $13 billion and 40,000 employees вЂњto do one job: keep people safe on Facebook.вЂќ HaugenвЂ™s trove, demonstrated how Facebook continued to pursue younger users in spite of evidence that Instagram negatively affected the mental health of teenagers and worsened some teen girlsвЂ™ body image issues. And The Wall Street Journal, which first reported on Ms. The Washington Post this week detailed how FacebookвЂ™s C.E.O., Mark Zuckerberg, often overruled researchersвЂ™ concerns and suggestions in pursuit of growth.

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Haugen told the Senate this month, knows how to remedy many of its problems вЂњbut wonвЂ™t make the necessary changes because they have put their astronomical profits before people.вЂќ One overarching theme of the coverage, prompted by the meting out of tens of thousands of pages of internal documents by former employee and the whistle-blower Frances Haugen, is that FacebookвЂ™s business priorities trump user privacy and safety. Facebook has endured one of the most punishing stretches of corporate coverage in recent memory, exposing its immense power and blithe disregard for its deleterious impacts.